Overview: Forever Maryland works with land trusts and environmental nonprofits across the state to strengthen land conservation and restoration effort. The education, advocacy and outreach programs address current issues necessary for protecting the state’s important natural resources. Forever Maryland will provide high quality programs that meet and exceed the needs of the land conservation community by continuing to hone existing programs offering, staying abreast of currrent/future state and national conservation policy trends, and by introducing new initiatives to enhance Forever Maryland’s mission.

Objective 1: Enhance existing education and outreach initiatives to set Forever Maryland as a statewide leader in supporting land conservation and restoration efforts.

Objective 2: Position Forever Maryland as the policy and advocacy voice for land trusts and land conservationists.

Objective 3: Launch new strategic initiatives that will address entrenched conservation and environmental challenges – bringing about new partnerships, supporters, and funders – to enhance Forever Maryland’s mission and impact.

Overview: Forever Maryland serves as an important resource for the land conservation community and the challenges it faces. The organization is uniquely positioned to facilitate authentic relationships and collaborations capable of increasing the impact and effectiveness of local and regional land trusts, the Maryland Environmental Trust, and the larger environmental nonprofit community. Forever Maryland recognizes the importance of building brand awareness and communicating its position as a unique organization and is the only statewide nonprofit focused exclusively on strengthening Maryland’s land trusts and vital on-the-ground conservation and restoration nonprofits.

Objective 1: Position Forever Maryland as the trusted leader, voice, and principal resource for Maryland land trusts.

Objective 2: Create new partnerships and collaborate on projects and initiatives beyond land trusts.

Objective 3: Leverage strategic marketing and communications to raise awareness and promote the work of the organization.

Overview: Building healthy, robust land trusts that are strong, sustainable organizations requires Forever Maryland to have a stable foundation of support. By leveraging its existing relationships, Forever Maryland will expand its current Board and Advisory Council, define and message the distinctive roles of Maryland Environmental Trust (MET) and Forever Maryland, and solidify a sustainable model of financial support.

Objective 1: Continue to develop the Forever Maryland Board to support the organization.

Objective 2: Adopt policies and practices that encourage recruiting, supporting, training, retaining, and/or promoting staff, interns, volunteers and/or contractors from diverse backgrounds.

Objective 3: Reset and reaffirm relationship with the Maryland Environmental Trust to better leverage each organization.

Objective 4: Create stable and diverse funding sources that support Forever Maryland’s mission and work.